Who We Serve

Pawn customers are primarily middle class consumers who need short term credit. This is a service that pawnbrokers provide when other financial institutions will not. Pawn customers have regular jobs, from working in hospitals to home construction. They support our country and it’s economy by working in government, teaching our children and caring for the elderly. Just like you, pawn customers have dreams; want better lives for their children and a stronger sense of security. However, they also have pressing bills and unforeseen financial issues.

According to GAO analysis of November 1999 Census SIPP data, as many as 55 million people (28% of US adults) are “unbanked” (this figure is closer to 32% now). While 1/3 of pawn customers borrow only twice per year to help cover unexpected expenses, repeat customers make up a majority of the business (similar to any other lending or retail establishment). Pawnbrokers establish relationships with their customers because they often borrow against the same items repeatedly. Depending on the economy, 70-80% of all pawn loans are repaid and the items reclaimed.